Travel-sized version of existing products.It sells itself (because) you understand what it does.”ĭepending on your store, you could consider displaying the following items at checkout: As business consultant Lynn Switanowski told ABC News, “Such products don’t need a lot of explaining. Generally speaking, the best impulse buys are small and self-explanatory. People who’ve made it to the checkout line are obviously in the mood to buy, so positioning the right merchandise can help boost their basket size. The survey also found that nearly 80% of respondents made an impulsive purchase in-store, versus just 6% who said they impulsively bought something on their mobile device.Īs a brick-and-mortar store, you’re in a great position to encourage impulse buys, and your checkout counter is one of the most natural areas in your store to do this. A survey by found that “Eighty-four percent of poll respondents say they’ve made an impulse purchase at some time, and 77 percent in the past three months.” Impulse purchases account for a significant chunk of consumer spending. With the right approach, you stand a great chance of increasing each sale. Encourage impulse buysĪllocate some space in your checkout area for items that people can quickly buy on their way out. Let’s have a look at some of the ways you can spruce up your retail checkout counter. With the right approach, your cash wrap can also drive sales, increase exposure, and give shoppers a lasting impression. Your checkout area is a critical part of your retail store - and it’s not just because it’s the space where you ring up customers.
0 Comments
Leave a Reply. |